Creating an Offer People Want Stan Molemaker enfant terrible

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Creating an Offer People Want Stan Molemaker enfant terribleThis book provides practical strategies for creating offers that genuinely attract customers, from understanding needs to designing compelling value propositions. Every successful product or service begins with a clear understanding of what people actually want to buy. This book examines the practical steps involved in shaping an offer that meets real customer needs, from identifying market gaps to structuring value in a way that resonates with