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Retail Marketing Miguel Ángel Cervantes Almodóvar Es una novela documental conRetail Marketing Retail Marketing offers an up to date and accessible approach that balances the key theories with real world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends