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Sandra Puiggròs Manonellas)
Olivier Bruel)
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Brand Psychology G. Appolinaire Sandra Puiggròs Manonellas)Brand Psychology Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and most importantly disposable income. Reputation management authority Jonathan Gabay
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